Respond for Class Distinctions in Potato Chip Advertising

In this article, the authors indicated that the language of the potato chips can also reflect the different level between people who choose different chips depend on the price per ounce or the quality and taste; People in upper-class will focus on the second point which is expensive, better and have more advantages for people to eat, otherwise, people in lower-class is almost care about the first point which is cheaper than others. Also, the advertising language is truly display that the natural authenticity which was partial by the people in upper-class who like natural, healthy, and not artificial or processed (53) and the traditional authenticity which was partial by people in lower-class who enjoy traditional, American, rooted in family recipes and family traditions, and located in the American landscape (53).

I found that the health part in this article is most interesting. I can easily understand the result which told us the expensive and inexpensive chips are essentially the same in several parts, such as, there are many grams trans fat in the two different chips, they are not objectively a healthy food, they all have the sodium, and the fat in chips cannot be ignored. People all know that the bad factors in potato chips will be more or less affect their health I considered, so, the advertising language of the potato chips divide people into upper or lower class; people who is in upper class pursue naturalness/ingredients in expensive chips, who in lower class like historicity/locality in inexpensive chips.